Davey & Krista

Hello Reader, What colors are trending in 2024? Think...Restful. Last year we saw vibrant, playful colors break through the trend of muted neutral palettes. This year, color experts predict rich, balanced colors to step into the forefront with soft pinks, soothing blues, and deep nature tones. ⁠ And we're ready. Krista compiled 17 fresh palettes that incorporate the top colors of 2024, including the Pantone Color of the Year, Benjamin Moore Color of the Year, and Dutch Boy color trends. Is...

Hi Reader, This lesson came straight from a question on a recent design course call. We were talking about how long it takes to create all the different images for our templates in MidJourney, and a few of you asked if there was a faster way. There is. Fair warning up front: this one won't apply to everyone, and it does take a specific setup. But even if you never run this exact workflow, I think it'll spark some ideas about how you can connect a couple of AI tools together to save yourself...

Hi Reader, If you've ever sat there trying to figure out what to charge for a project, doing mental math in your head, half-remembering what you charged the last client with a similar scope, you're not alone. Most of us price by feel more than we'd like to admit, which means two similar projects can end up quoted ten different ways depending on the day. Today I want to fix that. We're going to build an offer calculator, a tool you can open any time you're putting together a quote, plug in the...

Hi Reader, As AI keeps growing, more and more people are searching differently. Instead of scrolling a page of Google links, they're asking ChatGPT, Claude, or Perplexity a question and reading the answer. Even Google now leads with an AI summary at the top. Which means clicks are going down, and it's getting a little harder to get eyes on our websites. Here's the good news. There are simple things we can do about it. And if you've been doing SEO well for a while, a lot of your content is...

Hi Reader, Every launch, I used to sit down with a blank calendar and just... stare at it. What do I post? When? How many days before cart open do I start teasing it? I'd usually default to whatever felt right in the moment, which meant some launches got heavy promo and others barely got mentioned. This week's DesignEdit lesson fixes that, and it's one of my favorite workflows I've built yet. Here are the exact prompts, in order. Step one: get Claude fully briefed on your business If you...

Hi Reader I took a photo of the daisies in my garden last week, and I loved how dark and moody it turned out. I'd nudged a few sliders in Lightroom to get it there, but I kept running into the same wall I always do. I could get one image to look exactly right, and then I'd have to start over from scratch on the next one. So this time I tried something different. Instead of pushing sliders around until my eyes crossed, I asked ChatGPT to tell me exactly how to recreate that look in Lightroom...

Hi Reader Most of us have Google Analytics installed and almost never open it. And when we do, it’s a wall of numbers that never quite tells us what to do next. This week I fixed that. I built one dashboard in Claude Cowork that pulls my live analytics, checks itself for tracking problems, and hands me an actual plan: where my money comes from, where it’s leaking, the keywords I’m almost ranking for, and exactly what to add to my top blog posts to turn readers into subscribers and buyers....

Hi Reader A few weeks ago, I had this thought: what happens when someone asks an AI chatbot about my business? Not Google. Not Instagram. ChatGPT. Claude. Perplexity. The places more and more people are starting their searches. If someone types "is Davey and Krista worth it?" or "what do people say about Showit templates from Davey and Krista" into one of those tools, what does it find? Honest reviews from real customers? Or whatever scraps it can pull together from random corners of the...

Hi Reader Here's something I keep running into, and I'm guessing you do too. Claude can log into Gmail. It can log into Google Drive. It can connect to a thousand other apps. But the tool you actually need it inside of? Sometimes that one isn't on the list. The good news: you still have options. I want to walk you through two things I had Claude do for me this week in tools it doesn't natively connect to. Maybe one of these sparks an idea for you. 1. Tracking daily sales in Kajabi I have a...

Hi Reader Stop re-explaining the same workflow every time you hire someone new Last week I recorded myself doing one of those tasks I've done a hundred times. The kind where I'm clicking through Kajabi, then Canva, then Kit, then Facebook, narrating to no one in particular, because the workflow lives entirely in my head. Specifically: scheduling our monthly Designer Community Q&As. It touches four tools, has a Canva graphic update buried inside it, has audience filters in Kit that must be set...

Hi Reader, Most ManyChat lessons make you do the strategy work over and over. Every new post, every new launch, you're back at zero, deciding the trigger word, writing the reply, mapping the path. There's a smarter way. Do the strategy work once, save it as a skill in Claude, and every blog post you publish for the rest of the year becomes a one-prompt workflow inside Claude in Chrome. This week we're building that skill together, then putting it to work on a real blog post. Before we start:...