Davey & Krista

Hello Reader, What colors are trending in 2024? Think...Restful. Last year we saw vibrant, playful colors break through the trend of muted neutral palettes. This year, color experts predict rich, balanced colors to step into the forefront with soft pinks, soothing blues, and deep nature tones. ⁠ And we're ready. Krista compiled 17 fresh palettes that incorporate the top colors of 2024, including the Pantone Color of the Year, Benjamin Moore Color of the Year, and Dutch Boy color trends. Is...

Hi Reader, I'll preface this email with an apology for my voice! I'm recovering from a virus. There's a Claude feature I've been testing that I wasn't sure what to make of at first. It's called Claude Cowork, and it's a desktop app—meaning it actually lives on your computer, not just in a browser tab. That difference matters more than I expected. Here's what it can do that the regular version can't: it can see your screen, access your files, and take action on your computer. Not in a creepy...

Hi Reader, When I was ten, one of my paintings hung in the Maryland State House. I got to meet the lieutenant governor. Wear a nice dress. Feel very important for approximately three hours. And then I spent the next eight years convinced that art wasn't a real career path. By high school, art felt like a childhood hobby I'd outgrown. I was going to be an attorney or a journalist—something practical. I loved government class, loved the logic of debate, loved building arguments that made sense...

Hi Reader, One of the most underutilized SEO strategies I see creative entrepreneurs miss is this: taking past testimonials and turning them into full case study blog posts. Why does this matter? Because case studies serve double duty—they build trust with potential clients AND they significantly improve both your traditional SEO and your GEO (Generative Engine Optimization) ranking. When AI search tools are looking for real examples and proof of results, detailed case studies give them...

Hi Reader, One of the biggest challenges as you scale your content—whether you're batching blog posts, writing social captions, or creating email sequences—is maintaining a consistent brand voice across everything you publish. It's so easy to accidentally drift off-brand without realizing it. Maybe you borrow language from someone else's post. Maybe you're trying a little too hard to sound trendy. Maybe you're writing on a day when your energy is just... off. Today I'm showing you how to set...

Hi Reader, Today I'm taking you through a complete prompt system that will help you craft a significantly better website homepage—whether you're working on your own site or designing for clients. This isn't about making things prettier. It's about creating a homepage that helps visitors immediately understand what you do while also guiding your clients (if you're a designer) through a strategic process that results in clearer, more effective messaging. The secret? We're going to have ChatGPT...

Hi Reader, If you've been paying attention to how people are finding information online lately, you've probably noticed a major shift happening. People aren't just Googling everything anymore—they're asking ChatGPT, Perplexity, Claude, and other AI tools for answers. And here's what that means for us as business owners: we need to update how our websites communicate with these search systems. The good news? There's a relatively straightforward way to do this, and I'm going to walk you through...

Hi Reader, Have you ever walked away from teaching a class, giving a presentation, or recording a video and thought, "I wish I could go back and do that differently"? Or maybe you're about to give an important talk and you want to practice beforehand, but you don't have anyone to give you feedback? I've been there so many times. And I've found a workflow using AI that has completely transformed how I prepare for and improve my teaching. Today, I'm walking you through exactly how I do it. The...

Hi Reader, I'm going to show you exactly how I'm using ChatGPT to make smarter decisions about my Meta ads—decisions that used to take me hours of staring at dashboards trying to figure out what to do next. This is for you if you're running Facebook or Instagram ads (or want to start), but you're not quite sure if they're working, if you should scale them up, or how to do that without accidentally blowing your budget. Why This Matters Here's the thing about scaling Meta ads: it's actually a...

Hi Reader, If you've been following along with AI tools in our creative workflows, you know I'm typically a MidJourney devotee for generating original artwork. But I've discovered something that solves a problem MidJourney just can't handle well: editing specific, existing images while preserving the details that matter most. Today I'm breaking down Imagine Art (powered by Nana Banana AI), a tool that's revolutionizing how we can transform client photos, family images, and marketing visuals...

Hi Reader, I'll be honest—I'm terrible at remembering to include my affiliate links in content. Even when I take the time to write a blog post or create an email, I often forget to go hunt down the right link. Or I remember halfway through and have to stop my creative flow to find it. And if I'm being really honest, sometimes I just skip it altogether because it feels like too much work. Sound familiar? A few years ago, we created a spreadsheet to organize all our affiliate links in one...